Yesterday, we went live with our latest product with Sports Illustrated – the 2008 NCAA Men’s Basketball FilmRoom, sponsored by RadioShack. This is our sixth video product with SI, with more planned for the upcoming months.
Just in time for people filling out their brackets, this SI FilmRoom showcases regular season highlights of the teams in this year’s NCAA college basketball tournament. Gotuit metadata presents multiple views into the video library to let the viewer take the path that is most interesting to them.
For example, fans can use the By Seed view to easily watch just the top seeded teams in the tournament. The By Conference view lets viewers watch a playlist of the teams in a particular conference, such as the Big East, Pac 10, ACC, SEC, or Big 10. The Still Alive playlist will be updated throughout the tournament as the field goes from 65 down to the eventual champion. Finally, there is also a By Team view to use an alphabetical list to access a particular team.
From an advertising perspective, this is an important milestone as it is our first live implementation with DoubleClick for in-stream video advertising, and Quigo for in-page text ads. Look for more details on this in a future post.
Like all our implementations, even though we never edit the original source video into clips, viewers can use the link and embed codes to share specific video scenes or playlists using our metadata to point to the precise sections within the video library.
I am personally more of a pro basketball (Celtics) fan, so I will leave you with this SI FilmRoom video for the Kansas Jayhawks, in honor of
SI FilmRoom: 2008 Kansas Jayhawks
