If you are interested in hearing our perspective on metadata and how it vastly improves a publisher’s ability to monetize their content, you are in luck.
Gotuit’s President & CEO Mark Pascarella will speak at the Digital Hollywood - Building Blocks 2008 conference next week in
Here is the panel description from Digital Hollywood:
As “on demand” video programming becomes widely accessible via numerous platforms and players, rich video metadata is being used to enable consumers to personalize their viewing experience, tailored to their interests and viewing environment. As a result, while consumers were once limited to viewing programs from beginning to end, they can now engage in video “snacking”, “playlisting”, “remixing” and “sharing”. At the same time, rich video metadata is offering content producers and distributors new ways to present and organize the program assets, thereby creating new revenue streams with the opportunity for higher CPM, metadata driven, contextual advertising. As technology, content and advertising companies now work together to unleash the power generated by rich video metadata, the consumer will be in the driver’s seat, watching video when they want and how they want.
The full panel roster includes:
· Shelly Palmer, Managing Partner, Advanced Media Ventures Group LLC (Moderator)
· Greg Smith, CTO, Move Networks
· Mark Pascarella, President & CEO, Gotuit
· Thanasis Iatrou, President & CEO, Media Excel
· Chase Norlin, CEO, Pixsy
· Josh Kline, President & CEO, Secure Path Technology
· Tim Hanlon, Executive Vice President, Denuo - A Publicis Groupe Company
We have been invited to speak at a number of other conferences and events this fall, check back here for updates.
