If you missed us at Building Blocks last week, get over to the inaugural Akamai Global Customer Conference next week in Boston. The show is being held at The Boston Renaissance Waterfront Hotel, from August 18-20.
We will be set up in the Partner Pavilion where you can see demonstrations of our very latest technology, including our recent integration with Move Networks, plus our President & CEO Mark Pascarella will also be speaking on a panel.
The panel is: “The Syndicated Video Economy—Reality or Hype?” on Tuesday, August 19th @ 2pm, and is being moderated by Will Richmond, President & Founder of Broadband Directions and publisher of the VideoNuze broadband video news and analysis service.
Here is the panel description from Akamai:
Executives from leading media and entertainment companies will discuss the best way to package and monetize video assets. Which strategies are most likely to prevail?
The panel roster includes:
· Will Richmond, President & Founder - Broadband Directions (Moderator)
· Mark Pascarella, President & CEO - Gotuit
· Eyal Hertzog, Founder & Chief Creative Officer - Metacafe
· Nick Rockwell, CTO - MTV Digital Networks
· Peter Scott, Executive Director of Digital Partnerships - Turner Sports
It should be a great discussion and a terrific event. Hope to see you there.
Yesterday’s announcement of our completed integration with Move Networks was a major milestone for Gotuit on a few dimensions.
First, it means any video publisher that is currently using Move Networks, or thinking about switching to Move for their premium video quality, now can take advantage of Gotuit’s ability to deliver personalized, non-linear viewing experiences that will serve (more) advertising along the way at precise advertising insertion points.
We have proven our ability to surface a video archive and improve its shelf-life by exposing it in a variety of playlists or navigational paths. This is done without doing any video editing. For example:
- Sports content By Team, By Player, Event, Top 10 Plays, Goals, etc.
- Comedy or drama content By Character, By Topic, By Plot Line, Best Scene;
- Entertainment content By Artist/Performer, By Song, By Event, By Date;
- Searching within the video;
- Jumping to any scene of interest;
- Defining your own scenes and remixes then sharing them with friends.
This flexibility fundamentally changes how publishers using Move can present and monetize their content. (Check out XONtv at www.xontv.tv to see this first hand.)
Second, this adds to the list of video codecs which Gotuit has enabled. Publishers can stream broadband video in Flash, h.264, and now Move Networks and use Gotuit. In fact, XONtv originally went live with Flash last November (as announced here) and was converted to Move. In our past, we have also powered MPEG-2 for cable VOD and 3GPP for mobile applications. This highlights how Gotuit’s rich metadata is independent of video codec or distribution platform.
Third, this announcement is the latest in a series of Gotuit integrations with other companies in the broadband video ecosystem. Our focus is on delivering technology and tools to author scene-level metadata and advertising insertion points. Integrating our video metadata management system with partners such as CDNs (like Akamai), ad providers (like DoubleClick & Advertising.com), and content management systems (like Move Publish) allows publishers with existing video workflows to easily adopt Gotuit. Look for more integrations with other content management systems to be announced soon. (If you are a potential partner and would like to discuss an integration, let us know at partners@gotuit.com.)
Or, if you are a Move Networks customer looking to improve your user experience, session time and/or advertising inventory, drop us a line at sales@gotuit.com.
