Yesterday’s announcement of our completed integration with Move Networks was a major milestone for Gotuit on a few dimensions.
First, it means any video publisher that is currently using Move Networks, or thinking about switching to Move for their premium video quality, now can take advantage of Gotuit’s ability to deliver personalized, non-linear viewing experiences that will serve (more) advertising along the way at precise advertising insertion points.
We have proven our ability to surface a video archive and improve its shelf-life by exposing it in a variety of playlists or navigational paths. This is done without doing any video editing. For example:
- Sports content By Team, By Player, Event, Top 10 Plays, Goals, etc.
- Comedy or drama content By Character, By Topic, By Plot Line, Best Scene;
- Entertainment content By Artist/Performer, By Song, By Event, By Date;
- Searching within the video;
- Jumping to any scene of interest;
- Defining your own scenes and remixes then sharing them with friends.
This flexibility fundamentally changes how publishers using Move can present and monetize their content. (Check out XONtv at www.xontv.tv to see this first hand.)
Second, this adds to the list of video codecs which Gotuit has enabled. Publishers can stream broadband video in Flash, h.264, and now Move Networks and use Gotuit. In fact, XONtv originally went live with Flash last November (as announced here) and was converted to Move. In our past, we have also powered MPEG-2 for cable VOD and 3GPP for mobile applications. This highlights how Gotuit’s rich metadata is independent of video codec or distribution platform.
Third, this announcement is the latest in a series of Gotuit integrations with other companies in the broadband video ecosystem. Our focus is on delivering technology and tools to author scene-level metadata and advertising insertion points. Integrating our video metadata management system with partners such as CDNs (like Akamai), ad providers (like DoubleClick & Advertising.com), and content management systems (like Move Publish) allows publishers with existing video workflows to easily adopt Gotuit. Look for more integrations with other content management systems to be announced soon. (If you are a potential partner and would like to discuss an integration, let us know at partners@gotuit.com.)
Or, if you are a Move Networks customer looking to improve your user experience, session time and/or advertising inventory, drop us a line at sales@gotuit.com.
