Posted by Patrick Donovan on Thu, Jul 29, 2010 @ 04:17 PM
Congratulations to our customer ABC for their historic achievement of having the first daytime talk show to host a sitting President, when President Barack Obama appeared today on The View! The full video of his appearance is available within the Gotuit-powered VIEWer's Choice.
Using Gotuit's time-based video metadata, each individual question and answer that President Obama gave can be instantly accessed, shared via direct URLs, and embedded in blogs like this one. For example, click the links below to see some of the key topics they discussed, such as:
Gotuit's ability to delineate each logic scene within an original source video drives significant benefits to the viewer and the publisher. There is more metadata to describe the overall video to drive search traffic back to the site. The scenes are arranged in more interesting playlists that convert visitors to viewers and better engage those viewers. Finally, there are more natural advertising insertion points to help the publisher monetize their content.
Here is the entire playlist of President Barack Obama's appearance today, with each topic defined by metadata:
If you are a big supporter of President Obama, Gotuit's time-based video metadata lets you easily find his answers that you agree most with and share them with your friends.
If you are not a big supporter of President Obama, our metadata just as easily lets you find the answers you disagree with most, and share them with your friends.
Either way, Gotuit's time-based video metadata makes the video more useful and engaging.
Be sure to check out the other great celebrity appearances within VIEWer's Choice, including 50 Cent, Martha Stewart, Stephen A. Smith, Jennifer Love Hewitt, Lee DeWyze, and more!
Content Is King, But Metadata Rules
Learn more about how Gotuit's metadata can unleash your video's full potential.
Download this free whitepaper.
Posted by Patrick Donovan on Tue, May 04, 2010 @ 03:43 PM
Friday, we went live with our latest customer - ABC, powering VIEWer's Choice, the new video portal for The View.
Rather than describe it myself, here is ABC's blog post announcing their new feature:
Watch All You Want with VIEWer's Choice
May 03, 2010 | Posted at 2:21 PM
Ever wanted to go back and watch a segment of The View again? Or see what's been said about a particular Hot Topic across the last few months? Or, heaven forbid, if you missed an episode somewhere along the line? We've got the goods to solve all those problems with The VIEWer's Choice!
The VIEWer's Choice makes every single topic, co-host, guest, and segment available via online video clips -- and it's also completely searchable! Want to see every time the co-hosts discussed Tiger Woods? Or politics? Or had laugh-out-loud funny moments? Or gave out Mom tips? Every bit of show content is available with just a couple of keystrokes.
Check out the VIEWer's Choice page on The View's website right here. Click around, relive some of the great moments on the show, and never have to miss a minute of The View again!
Enjoy this quick sample, where Melissa Etheridge talks about meeting the American Idol finalist Crystal Bowersox.
Will Richmond, founder of VideoNuze, also posted about this today. Here is an excerpt:
"Almost 2 years ago I wrote a post "Non-Linear Presentation + Long-form Premium Video = Big Opportunity," in which I explained how deconstructing full-length programs into searchable clips offers big opportunities to drive fan engagement and new ad inventory. With the explosion of social media like Twitter and Facebook since, the opportunity to leverage clips to promote specific moments in programs is even higher now. Looking around the web though, I'm still surprised at how many full-length programs don't take advantage of this. As "The VIEWer's Choice" demonstrates, talk shows, news and sports programming are probably the most natural fit."
Check out his full posting here.
We are thrilled that ABC has chosen the Gotuit Video Metadata Management System to unleash their video, and hope that the fans of The View love their new, more engaging viewing experience.
Content Is King, But Metadata Rules
Learn more about how Gotuit's metadata can unleash your video's full potential.
Download this free whitepaper.
Posted by Patrick Donovan on Mon, Mar 08, 2010 @ 03:09 PM
Last week, I read Will Richmond's blog post "ABC.com is now Achieving DVR Economics for Its Programs" and was struck by this section talking about his discussion with Albert Cheng, EVP of Digital Media for Disney-ABC Television:
"Further, Albert said that there's plenty of room for improving online's economics. One key focus is increasing the ad load, possibly to as much as double the current 5 ads per program. ABC.com has experimented with this and its research shows that neither the viewer nor the advertiser experience is diminished. As a result, ABC is inclined to increase the ad load to continue improving online economics further, but is somewhat constrained by advertisers' desire to minimize clutter and their own desire to remain consistent with non-ABC sites' ad loads."
There are two main choices for increasing the advertising load in a broadband video. First, the publisher could serve back-to-back ads in the existing advertising breaks. Or, the publisher could define new advertising breaks that occur more frequently in the video and only serve one ad per break.
On TV, viewers are used to 2-3 minute ad breaks with multiple ads per ad block every 7-8 minutes. As we wrote about in our whitepaper, Content is King, But Metadata Rules, translating this to the web has some challenges. The broadband viewer has a shorter attention span, with many more available choices. There is also an expectation of an ad countdown timer in broadband that does not exist on TV. If you saw "Your show will continue in 1:30..." while watching your favorite web video because of multiple ads, aren't you more likely to switch to an IM window, check out Twitter, Facebook or some other site?
Instead of showing two ads per break every 8 minutes, publishers could show a single ad every 4 minutes. For the viewer, they get back to the content more quickly. For the advertiser, they are not bundled with other ads so ad recall should be greater. For the publisher, the viewer is more likely to stay on their site watching video - driving user engagement and session time. The graphic below taken from our whitepaper shows this transformation in advertising inventory.
The challenge then becomes - when can an advertisement be called with the least impact to the viewing experience? Where are there logical insertion points that do not interrupt dialog or disrupt the flow of the current scene of the video? How can these points be identified quickly, reliably, and cost-effectively?
This is precisely what the Gotuit Video Metadata Management System does. Our metadata defines each logical scene within the original source video, with the ability to serve ads at those boundaries. Publishers now have more monetization options and controls. No longer limited to the original ad breaks, they can serve an ad (or multiple ads) after a specified number of scenes watched, or after a specific duration of video watched. The more precise ad insertion points and larger advertising inventory give publishers the ability to optimize their user experience with their content monetization goals.
So, is it better to show multiple ads per block, or have more advertising insertion points in the content? The good news is we support both and make it easy for publishers to try different approaches to see what is best for their content and audience.
Content Is King, But Metadata Rules
Learn more about how Gotuit's metadata can unleash your video's full potential.
Download this free whitepaper.