Posted by Patrick Donovan on Thu, Aug 26, 2010 @ 01:46 PM
Following up on the huge online success of the 2010 PGA Championship, Turner Sports is using Gotuit metadata in the live broadcast of their next golf event – The Barclays, going on right now at the Ridgewood Country Club in Paramus, New Jersey.
As seen in the live video player on pgatour.com, Gotuit metadata markers are on display to help the viewer get to a key moment in the live broadcast. Our time-based video metadata provides the precise start time (and stop time) of the key golf shots of the tournament, along with a unique thumbnail, title, description and other information. Viewers can mouse over a marker to see the information, then click to see that shot.
There is also the option to play through all the key moments defined by Gotuit video metadata by clicking the Play Key Moments button on the left hand side of the progress bar.
The Barclays is the first of four tournaments to determine the winner of the FedEx Cup. This year, some of the notable players include Tiger Woods, Vijay Singh, Davis Love III, Ernie Els, K.J. Choi, and last year’s winner Heath Slocum. The tournament runs for the next four days, and Gotuit metadata will be available throughout.
This is another excellent example of allowing the viewer to better customize their viewing experience by providing accurate, relevant, and timely information about what is happening in the live video stream. With more live events coming up, check back here for updates…
The Currency of Internet Video
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Posted by Patrick Donovan on Fri, Aug 13, 2010 @ 07:27 PM
Golf anyone? Yesterday, we went live with our latest major implementation – this one with PGA and Turner Sports powering the video for the 2010 PGA Championship. Gotuit time-based video metadata is being used to define each shot for each golfer as they happen live across three different video feeds for the entire tournament.
As the metadata is authored live, it is then published immediately to the PGA’s live video player that is running for the event:
You can see that the user has a choice of two different camera feeds to watch, with metadata markers displayed on each so viewers can quickly get to the key moments. One feed follows the Marquee group of golfers, including Tiger Woods, Y.E. Yang, Vijay Singh, Phil Mickelson, Grame McDowell and Louis Oosthuizen. The other video feed is the Par 3 Camera feed showing all the golfers on the Par 3 holes.
As with every video scene defined by Gotuit time-based metadata, there is a distinct thumbnail, title, time offsets, and several other attributes for each video scene that drive automated playlists on other parts of the site.
For example, the video metadata is also used to incorporate video into the Leaderboard. As soon as metadata has identified a golfer’s shot, that golfer gets a video camera icon next to their name. Clicking on the camera icon brings up a Gotuit video player specific for that golfer, showing all the golfers shots from all the video feeds throughout the tournament.
Viewers can also click on a golfers name to be brought to the Player Scorecard for that golfer. For example, here is the Player ScoreCard for Tiger Woods. For any hole where there is video available, a play icon is displayed. Clicking on that hole brings the viewer to the 2010 PGA Championship Video Portal showing that specific golfer’s shots on that hole.
The Gotuit-powered 2010 PGA Championship Video Portal has all the video from all the feeds, with each shot from each golfer organized into several different playlists to help convert visitors to viewers. These include the playlists By Golfer, By Round, and By Hole. Other interesting video playlists include just the Eagles, Birdies, and Bogeys during the tournament. The Portal automatically starts playing the Key Moments when a visitor first arrives, to immerse them immediately in the very best from the tournament.
Here is the Gotuit embedded player showing the Key Moments:
This is the 92nd annual PGA Championship and as one of golf’s four major tournaments, it is an important and prestigious event. We are very excited to see Gotuit’s premium, time-based video metadata applied to the over 100 hours of video that will be streamed and broadcast live across the four days.
Content Is King, But Metadata Rules
Learn more about how Gotuit's metadata can unleash your video's full potential.
Download this free whitepaper.
Posted by Patrick Donovan on Thu, Jul 08, 2010 @ 04:37 PM
Have you checked out “Sliced and Diced” yet? This is the Gotuit-powered video portal for Hell’s Kitchen that FOX launched last month. It is the latest and greatest site we have done to date.
The first slice to notice is that this site takes advantage of our integration with Brightcove. FOX uses Brightcove as its content management system and is able to keep its existing video workflow intact for Sliced and Diced. The destination site uses the Gotuit Plugin to access and display the Gotuit metadata describing the playlists and scenes. Then when the viewer chooses the scene they want to watch, the Plugin commands the Brightcove chromeless player to play the original source asset at the specific time offset that was saved within the metadata for that scene.
The beauty is that even though the site is titled “Sliced and Diced” there is no actual video editing, or physical clips being made. So, these scenes like Things Get A Little Hot, The Big Guy’s Hungry, and VIPs in Hell’s Kitchen Tonight, look like discrete clips since they have their own title, description, thumbnail, direct URL, and tags, but they are actually defined by time offsets against the original source asset(s). The result for Fox is much less video to have to manage while still allowing the user to watch and share the parts of the show they like the best.
The second slice to notice how differently this video archive is presented from others. Because each individual scene is identified, they can be grouped into different playlists to better convert visitors to the site into viewers. For example, FOX decided the following playlists made the most sense for the top level navigation choices:
- Full Episodes – to watch the shows in linear order
- Ramsay’s Rampages – showing the master chef notorious temper
- Challenges – for watching great cooking attempts
- Dish Disasters – everyone likes watching when things go bad
- By Chef – everyone has their favorite
- Red Team / Blue Team – the best moments from each team
- Meltdowns – see when the pressure is too much
- Showdowns – unforgettable confrontations
- Punishments – relive every team punishment
- Rewards – the fruits of a job well done
- Eliminations – Ramsay’s elimination moments
This is in addition to the Latest, Best Of, Most Watched, and Highest Rated paths offered in the middle of the page. Obviously, each scene probably shows up in at least two and as many as five or six playlists. This creates the ability to better package and present the video library, and offer different navigation choices to the viewer so they can better personalize their viewing experience.
The third slice is advertising. As with every Gotuit-powered site, the temporal metadata defines the advertising inventory available for the publisher to sell. Typically, the result is a much larger amount of advertising available, as the scene boundaries are more frequent than the ad breaks that occurred during the TV broadcast. In Sliced and Diced, FOX is serving ads through the DoubleClick ad module that works within Brightcove. This is another advantage of the integration between Gotuit and Brightcove - the increased inventory created by Gotuit metadata with the ad serving options available through Brightcove and the members of the Brightcove Alliance.
For your last slice, here is the embedded player, showing some of Ramsay's Rampages. As you watch, think about how FOX is using Gotuit to meet its goals of more traffic to the site, that stay longer, and watch more video. If you have the same goals, contact us to see if we can unleash the value of your video too.
Enjoy, and look for more FOX sites going live later this summer.
The Currency of Internet Video
Learn more about how Gotuit's metadata can unleash your video's full potential.
Download this free whitepaper.
Posted by Patrick Donovan on Tue, May 04, 2010 @ 03:43 PM
Friday, we went live with our latest customer - ABC, powering VIEWer's Choice, the new video portal for The View.
Rather than describe it myself, here is ABC's blog post announcing their new feature:
Watch All You Want with VIEWer's Choice
May 03, 2010 | Posted at 2:21 PM
Ever wanted to go back and watch a segment of The View again? Or see what's been said about a particular Hot Topic across the last few months? Or, heaven forbid, if you missed an episode somewhere along the line? We've got the goods to solve all those problems with The VIEWer's Choice!
The VIEWer's Choice makes every single topic, co-host, guest, and segment available via online video clips -- and it's also completely searchable! Want to see every time the co-hosts discussed Tiger Woods? Or politics? Or had laugh-out-loud funny moments? Or gave out Mom tips? Every bit of show content is available with just a couple of keystrokes.
Check out the VIEWer's Choice page on The View's website right here. Click around, relive some of the great moments on the show, and never have to miss a minute of The View again!
Enjoy this quick sample, where Melissa Etheridge talks about meeting the American Idol finalist Crystal Bowersox.
Will Richmond, founder of VideoNuze, also posted about this today. Here is an excerpt:
"Almost 2 years ago I wrote a post "Non-Linear Presentation + Long-form Premium Video = Big Opportunity," in which I explained how deconstructing full-length programs into searchable clips offers big opportunities to drive fan engagement and new ad inventory. With the explosion of social media like Twitter and Facebook since, the opportunity to leverage clips to promote specific moments in programs is even higher now. Looking around the web though, I'm still surprised at how many full-length programs don't take advantage of this. As "The VIEWer's Choice" demonstrates, talk shows, news and sports programming are probably the most natural fit."
Check out his full posting here.
We are thrilled that ABC has chosen the Gotuit Video Metadata Management System to unleash their video, and hope that the fans of The View love their new, more engaging viewing experience.
Content Is King, But Metadata Rules
Learn more about how Gotuit's metadata can unleash your video's full potential.
Download this free whitepaper.
Posted by Patrick Donovan on Wed, Feb 24, 2010 @ 03:59 PM
Sports Illustrated has utilized Gotuit for the past three years, to power multiple FilmRoomsTM for the NFL Draft, NBA Draft, College Football previews and more.
This week, we went live with our latest initiative with Sports Illustrated - processing The Dan Patrick Show. The Dan Patrick Show is a daily, three-hour sports talk show broadcast on DirecTV, and Sports Illustrated has the broadband rights to show highlights on http://www.si.com/ and http://www.danpatrick.com/ (an SI.com and CNN digital network site) after the show.
What makes this so significant is that SI integrated the Gotuit Video Metadata Management System with its own internal content management system and video workflow. This allows Sports Illustrated to use Gotuit's patented technology to identify each individual scene from the source content and author rich, structured metadata to be used for display, video search, and video advertising purposes. The metadata-defined scenes are then ingested into SI's internal system for publishing to their destination sites within minutes of the broadcast being completed.
Here is a sample from Dan's recent interview with Amar'e Stoudemire:
SI now has the ability to package, present, search, and monetize Dan Patrick content down to individual topics, players, teams, and guests due to Gotuit's structured, premium metadata. It is a terrific example of the flexibility of the Gotuit system and the openness of our APIs to allow for a direct integration into a customer's existing video workflow.
The Currency of Internet Video
Learn more about how Gotuit's metadata can unleash your video's full potential.
Download this free whitepaper.
Posted by Patrick Donovan on Mon, Feb 15, 2010 @ 04:45 PM
Last week, we were thrilled to announce our latest customer - Turner Sports. For those of you not aware of the scope of Turner's reach, according to the latest ComScore press release, U.S. visitors to Turner properties watched over 366 million videos in Dec 2009, putting them #7 overall.
Similar to our work with ESPN, WWE and others, Turner is using Gotuit's patented Video Metadata Management System to unleash their original source video. They chose to start with Inside the NBA, the Emmy winning program hosted by Ernie Johnson, Kenny Smith, and the incomparable Charles Barkley. The Gotuit-powered site can be seen at http://www.nba.com/insidethenba/.
To show you a sample, here is the scene where EJ, Kenny, and Charles told the audience about the site:
As a huge NBA and Charles Barkley fan, this is my personal favorite out of all of the sites we have ever powered. Note how each scene with the original broadcasts are broken out with its own Title, Description and Attributes so they can be easily navigated to and watched. They look like separate clips, but in fact are accessed within the source content using Gotuit metadata.
The entire archive is organized in compelling playlists, to help convert visitors to viewers. Love the Celtics (like me)? There is a playlist for just Celtics' related scenes (along with one for each other NBA team). Want to just see the Game Highlights? Each game is broken out including this weekend's NBA All Star Game. How about you coaches out there who want to hear what NBA coaches say in the huddle to their players? Check out Inside Trax. (I am happy to hear that they often say the same things I say to the 4th and 5th graders I coach.)
Or, how about just Charles' Best Moments? To make it easy for you to watch it, here is an embedded player of just that playlist:
The point is that no matter what the source content, it can be better presented, navigated, searched, monetized, and enjoyed if there is an understanding of each individual scene. This Inside The NBA implementation with Turner is a terrific example of that, and we are looking forward to other announcements with Turner in the future.
P.S. Like many of the other sites we power, the metadata is generated live, while the shows are being aired, so it is published to nba.com and available within minutes after each show's conclusion, without any video editing. Is that true for your content?
Posted by Patrick Donovan on Tue, Feb 02, 2010 @ 02:32 PM
World Wrestling Entertainment’s Smash-Ups site has just been updated with highlights from Friday Night Smackdown and Monday Night RAW, featuring the return of Brett “The Hitman” Hart.
Here’s a quick sample smash-up of “The Hitman”.
Visitors to WWE Smash-Ups, powered by Gotuit, can access WWE’s huge library of video content and get directly to their favorite Superstars or Divas using Gotuit’s premium, scene-based metadata. It’s simple to create cool remixes / smash-ups and share them with your friends. Check it out here!
Posted by Patrick Donovan on Tue, Jul 14, 2009 @ 02:30 PM
Looking to cool off in the middle of summer? Check out Season Three of HISTORY’S Ice Road Truckers on Sundays at 9pm. This is HISTORY’S #1 rated series, and this season is its most dangerous yet. The drivers face fearsome storms, temperamental equipment, treacherous roads, and the pressure to deliver their loads 250 miles north of the Arctic Circle in Alaska.
To go along with the linear broadcast, HISTORY chose Gotuit to deliver Ice Road Truckers Video Mash-Ups, an interactive broadband video site where fans can define their favorite scenes and mix them together into a video mash-up that they can share with the community. The Most Recent, Top Rated, and Most Viewed mash-ups are presented for fans to quickly get to the library of mash-ups. Full video search is also available.
HISTORY’S #1 Series, Ice Road Truckers
Here is the page where you can easily create your own video mash-up. In addition to the full archive from Season One and Season Two, each week new content is added from Season Three. The video is easy to navigate and discover, with folders such as Driver, Accidents, Weather, Expletives, Rivalries, and more.
This season also has the first female driver, Lisa. Check out this Mash-Up made by one of her many fans showing just some of her highlights:
Ice Road Truckers Video Mash-Ups is another great example of how to extend your relationship with your audience, allowing them to interact with your video library in a way that supports your brand and drives deeper audience engagement.