Posted by Patrick Donovan on Thu, Feb 18, 2010 @ 09:12 AM
Thanks to Brian Deitte and the rest of the folks over at Brightcove for putting together the first Boston Brightcove Developers meetup last night. We were invited to speak and gave an overview of Gotuit and our integration with Brightcove. Specifically, we showed how video stored in Brightcove could be enabled with Gotuit's rich, scene-level metadata to improve the presentation, navigation, advertising performance, and monetization of source content. We also demonstrated our work with our latest customer - Turner Sports and Inside the NBA.
The other presentations were excellent. ScanScout gave an overview of how their advertising platform works with Brightcove, and two presenters from Brightcove showed how to enable VAST advertising and how to enable "long-form ad cuepoints". Thanks also to ScanScout for hosting the event.
If you are a Brightcove customer, or Alliance partner, I encourage you to attend these meetups in the future to get a first hand view of the latest and greatest capabilities, meet some great people, and share ideas with others in the Brightcove ecosystem.
Posted by Patrick Donovan on Thu, Oct 15, 2009 @ 09:56 AM
Are you a premium video publisher going to the 2nd annual Akamai Customer Conference next week? Gotuit will have a booth again this year, giving demonstrations on how our patented Video Metadata Management System doubles a publisher’s available advertising inventory while significantly growing user engagement and session time.
We will be showing some the sites we power for live customers such as ESPN’s Pardon the Interruption and Around the Horn, CBS’ Big Brother 11, and World Wrestling Entertainment.
The conference starts on Tuesday October 22 and runs through Thursday October 24 at the Boston Renaissance Waterfront Hotel in Boston, MA. Send us a note if you plan to attend and we look forward to seeing you there.
Posted by Patrick Donovan on Wed, Oct 14, 2009 @ 04:01 PM
Going to Digital Hollywood in Santa Monica, CA next week? Gotuit will be attending and will participate on a panel. Gotuit CEO Mark Pascarella will speak on Wednesday morning at “Breakthroughs in Advertising, Technology and Content - Innovation in The Visual and Contextual Experience - Web, Video and Mobile”.
Wednesday, October 21, 9:00-10:15 AM
Track IV: The Advertising Platform, The DH Upfronts
Breakthroughs in Advertising, Technology and Content - Innovation in The Visual and Contextual Experience - Web, Video and Mobile
Michael Scherotter, Media Experience Evangelist, Media and Communications, Microsoft Corporation
Yahav Isak, Director of Interactive Production, JWT
Mark Pascarella, President & CEO, Gotuit Media Corp
Maurício Mota, Chief Storytelling Officer, Founding Alchemist, The Alchemists
Jay Seideman, Vice President, Vibrant Media
Bismarck Lepe, co-founder and the President of Product Strategy, Ooyala
Lauren Cole, President, Cole Media, Moderator
This is a diverse panel, with real-world expertise on how to best harness innovation to drive the most value from your video library. Drop us a line if you would like to get together and we hope to see you there.
Posted by Patrick Donovan on Wed, May 20, 2009 @ 10:08 AM
Last week at the Streaming Media East 2009 show in NYC, we gave a 20 minute overview of the Gotuit Video Metadata Management System, and announced our latest customer - HISTORYTM, with Ice Road Truckers Video Mash-Ups.
The good folks at Streaming Media just posted video from the event. For those of you not able to make it, you can watch our presentation here.
It describes how broadband video publishers can tap the power of premium, scene-level metadata to drive more visits, longer session time, and greater content monetization, no matter what content delivery network (CDN), content management system (CMS), or advertising partners they use. Enjoy!
Posted by Patrick Donovan on Fri, May 08, 2009 @ 04:10 PM
We were very happy today to learn that we were named a finalist for the 2009 MITX Technology Awards in the Rich Media category (for the third year in a row!). You can see all the 2009 finalists listed here.
While our entry was for our complete Gotuit Video Metadata Management System (VMMS), we showcased our work with World Wrestling Entertainment and the WWE Smash-Ups site. It is a terrific example for Rich Media, as WWE created a compelling new video product using our technology and a subset of their video archive. Their viewers go to Smash-Ups to put together two minute remixes from the authorized WWE video library. Delivering strong viewer engagement with powerful inherent viral sharing, look for other remix customer announcements from us soon.
The winners will be announced on June 16th at the 6th Annual MITX Technology Awards event. Details can be found here. Having won back in 2007, we are looking to reclaim our title!
Posted by Patrick Donovan on Thu, Apr 30, 2009 @ 09:32 AM
Going to Digital Hollywood next week? Gotuit will be attending and will participate on a panel. Gotuit CEO Mark Pascarella will speak on Thursday at “Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World”.
Thursday, May 7th - 2:15PM
Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World: As “on demand” video programming becomes widely accessible via numerous platforms and players, rich video metadata is being used to enable consumers to personalize their viewing experience, tailored to their interests and viewing environment. As a result, while consumers were once limited to viewing programs from beginning to end, they can now engage in video “snacking”, “playlisting”, “remixing” and “sharing”. At the same time, rich video metadata is offering content producers and distributors new ways to present and organize the program assets, thereby creating new revenue streams with the opportunity for higher CPM, metadata driven, contextual advertising. As technology, content and advertising companies now work together to unleash the power generated by rich video metadata, the consumer will be in the driver’s seat, watching video when they want and how they want.
The panel is being moderated by Bill Niemeyer, New Video Strategist & Tactician, billniemeyer.tv, Moderator
The full list of panel attendees is:
- Tim Napoleon, Chief Strategist, Media and Entertainment, Akamai Technologies
- Mark Pascarella, President & CEO, Gotuit
- Tom Boland, Director, Interactive Marketing, World Wrestling Entertainment
- Josh Kline, President & CEO, Secure Path
- Gianluca Ferremi, VP Sales and Marketing, 3RDI
- Deepak Srinivasan, Vice President, Business Development, Nokeena Networks
- Jonathan Steinsapir, Associate, Kinsella, Weitzman, Iser, Kump & Aldisert, LLP (KWIKA)
- Bill Niemeyer, New Video Strategist & Tactician, billniemeyer.tv, Moderator
This should be a great show. Drop us a line if you would like to get together and we hope to see you there!
Posted by Patrick Donovan on Wed, Jan 07, 2009 @ 11:44 AM
In Las Vegas for the Consumer Electronic Show? Gotuit’s VP of Business Development, Dan Gill will speak on a must-see Digital Hollywood panel where he will discuss how broadband video publishers can maximize their advertising revenue using the power of interactive, rich metadata and flexible advertising logic.
The panel, entitled “Television and Video as an Interactive Content Experience - New Technologies, New Advertising - As Broadband, PVR and ITV Evolve”, will be Friday January 9th at noon at the Las Vegas Convention Center, North Hall, Room N261.
Here is the full panel description from Digital Hollywood:
“Television and Video as an Interactive Content Experience - New Technologies, New Advertising - As Broadband, PVR and ITV Evolve”: There’s a new confluence of video, television and broadband that is constantly being redefined. Explore how these cultural drivers come together in interactive, advertising and content platforms, and see how constant experimentation with new and upgraded technologies will drive the future of the industry.
The panel is being moderated by Lauren Cole, President, Cole Media.
The full list of panel attendees is:
- Lauren Cole, President, Cole Media, Moderator
- Matt Emans, VP Product Management, Navic (a Microsoft company)
- Ed Forman, EVP Products and Services, ActiveVideo Networks
- Tracy Geist, SVP Market Development, OpenTV
- Dan Gill, VP Business Development, Gotuit
- Brian Murphy, EVP Branded Entertainment, TBA Global
- Lori H. Schwartz, SVP, Director of Emerging Media, Interpublic Emerging Media Lab
- Tara Walpert-Levy, President, Visible World
Looking forward to seeing you there!
Posted by Patrick Donovan on Wed, Oct 22, 2008 @ 03:35 PM
Going to Digital Hollywood next week? Gotuit will be there in force, with a booth (#45) and a presence on two different panels. Gotuit CEO Mark Pascarella will first speak on Wednesday at “The Television and the PC-Mobile: Technology and Content that Bridge the Digital Consumer Experience” and then on Thursday at “Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World”.
Wednesday, October 29th - 3:50PM
“The Television and the PC-Mobile: Technology and Content that Bridge the Digital Consumer Experience”: The combination of the TV, the set-top, the broadband connection and digital video recorder is breaking down the barriers of TV viewing experience. Every player in the entertainment and technology food chain - from content owner to middleware and headend operator, to the subscriber service provider and finally to the CE manufacturer, all play an equally key role. The idea that consumers might use a TV, demanding personal and enhanced video services, as they do a computer has arrived - and it is our job to make the future happen today. In the near future, viewers might be watching a football game and at the same time, on a second window on the TV, that viewer might also be shopping for tank-tops or buying snacks from the supermarket. That viewer might be taping a show, watching a movie and doing research for a term paper on the web at the same time. The TV set will serve as gateway to entertainment and information as sure as the computer opens the door to a world of information. TV, interactive TV, IPTV, PVR, broadband based TV, there will likely be as many ways to describe the way consumers will use and access content and programming as there are companies supplying the options. In this session we will explore that coming future.
The panel is being moderated by Allison Dollar, CEO, ITV Alliance.
The full list of panel attendees is:
- Mark Pascarella, President & CEO, Gotuit
- Braxton Jarratt, CEO, Clearleap
- David Jensen, Partner, IBM Global Business Services
- Marc Scarpa, CEO, SimplyNew
- Robert C. Raciti, Ph.D., Senior Vice President, industry advisor, GE Commercial Finance
- Colin Stiles, EVP, Sales & Marketing, Monsoon Multimedia Inc.
- Allison Dollar, CEO, ITV Alliance, Moderator
Thursday, October 30th - 2:15PM
“Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World”: As “on demand” video programming becomes widely accessible via numerous platforms and players, rich video metadata is being used to enable consumers to personalize their viewing experience, tailored to their interests and viewing environment. As a result, while consumers were once limited to viewing programs from beginning to end, they can now engage in video “snacking”, “playlisting”, “remixing” and “sharing”. At the same time, rich video metadata is offering content producers and distributors new ways to present and organize the program assets, thereby creating new revenue streams with the opportunity for higher CPM, metadata driven, contextual advertising. As technology, content and advertising companies now work together to unleash the power generated by rich video metadata, the consumer will be in the driver’s seat, watching video when they want and how they want.
The panel is being moderated by Larry Gerbrandt, Principal, Media Valuation Partners.
The full list of panel attendees is:
- Mark Pascarella, President & CEO, Gotuit
- Ron Berryman, Senior Vice President, GM - FOX Stations Group, Fox Interactive Media
- Eyal Hertzog, founder and chief creative officer, Metacafe
- Josh Kline, President & CEO, Secure Path Technology
- Gary Baker, Founder and CEO, ClipBlast!
- Larry Gerbrandt, Principal, Media Valuation Partners, Moderator
This should be a great show. Hope to see you at our booth!
Posted by Patrick Donovan on Fri, Sep 12, 2008 @ 03:09 PM
Next Wednesday September 17th, Gotuit CEO Mark Pascarella will speak on the Massachusetts Innovation and Technology Exchange (MITX) panel “The Ins and Outs of Making Money from Online Video”. The panel is being moderated by Will Richmond, Editor/Publisher of VideoNuze and will be held at Fidelity Investments, 245 Summer Street, 14th Floor, Boston MA from 6pm to 8pm.
Here is the panel description from MITX:
“The Ins and Outs of Making Money from Online Video”
Ok, so your online video site is up and running, or maybe you’re still planning its launch. Your attention quickly turns to the most urgent question of all: how can you - or your clients - actually make money from your efforts? Should you use advertising? Subscriptions? Corporate sponsorships? Or maybe just use the video for enhanced customer relations or branding to fuel other revenue streams? The choices are many. Since it’s still so early in the online video market’s evolution, data and best practices can be hard to find. In this timely panel discussion, you’ll learn from experts about today’s best practices in monetization, hear about concrete examples that are working, and gather valuable data.
During the discussion, the following questions will be answered:
- How are publishers, brands, media companies and agencies successfully making money with online video today?
- What criteria should you use to evaluate each revenue model’s merits?
- What are the pros and cons of each approach?
- What tools are available to capitalize on each approach?
- Who are some of the key partners to know about?
- What are the upcoming trends to be aware of?
- Where can you go to find useful data?
The full list of panel attendees is:
- Mark Pascarella, President & CEO, Gotuit
- David Carson, Co-CEO & Co-Founder, Husky Media
- Keith Johnston, SVP of Integrated Production, Mullen
- Waikit Lau, CEO, ScanScout
- Will Richmond, Editor/Publisher, VideoNuze (Moderator).
It’s a great topic, and one that we are excited to be invited to contribute to. Hope you can make it.
Posted by Patrick Donovan on Tue, Aug 12, 2008 @ 04:20 PM
If you missed us at Building Blocks last week, get over to the inaugural Akamai Global Customer Conference next week in Boston. The show is being held at The Boston Renaissance Waterfront Hotel, from August 18-20.
We will be set up in the Partner Pavilion where you can see demonstrations of our very latest technology, including our recent integration with Move Networks, plus our President & CEO Mark Pascarella will also be speaking on a panel.
The panel is: “The Syndicated Video Economy—Reality or Hype?” on Tuesday, August 19th @ 2pm, and is being moderated by Will Richmond, President & Founder of Broadband Directions and publisher of the VideoNuze broadband video news and analysis service.
Here is the panel description from Akamai:
Executives from leading media and entertainment companies will discuss the best way to package and monetize video assets. Which strategies are most likely to prevail?
The panel roster includes:
· Will Richmond, President & Founder - Broadband Directions (Moderator)
· Mark Pascarella, President & CEO - Gotuit
· Eyal Hertzog, Founder & Chief Creative Officer - Metacafe
· Nick Rockwell, CTO - MTV Digital Networks
· Peter Scott, Executive Director of Digital Partnerships - Turner Sports
It should be a great discussion and a terrific event. Hope to see you there.