Posted by Patrick Donovan on Mon, Feb 15, 2010 @ 04:45 PM
Last week, we were thrilled to announce our latest customer - Turner Sports. For those of you not aware of the scope of Turner's reach, according to the latest ComScore press release, U.S. visitors to Turner properties watched over 366 million videos in Dec 2009, putting them #7 overall.
Similar to our work with ESPN, WWE and others, Turner is using Gotuit's patented Video Metadata Management System to unleash their original source video. They chose to start with Inside the NBA, the Emmy winning program hosted by Ernie Johnson, Kenny Smith, and the incomparable Charles Barkley. The Gotuit-powered site can be seen at http://www.nba.com/insidethenba/.
To show you a sample, here is the scene where EJ, Kenny, and Charles told the audience about the site:
As a huge NBA and Charles Barkley fan, this is my personal favorite out of all of the sites we have ever powered. Note how each scene with the original broadcasts are broken out with its own Title, Description and Attributes so they can be easily navigated to and watched. They look like separate clips, but in fact are accessed within the source content using Gotuit metadata.
The entire archive is organized in compelling playlists, to help convert visitors to viewers. Love the Celtics (like me)? There is a playlist for just Celtics' related scenes (along with one for each other NBA team). Want to just see the Game Highlights? Each game is broken out including this weekend's NBA All Star Game. How about you coaches out there who want to hear what NBA coaches say in the huddle to their players? Check out Inside Trax. (I am happy to hear that they often say the same things I say to the 4th and 5th graders I coach.)
Or, how about just Charles' Best Moments? To make it easy for you to watch it, here is an embedded player of just that playlist:
The point is that no matter what the source content, it can be better presented, navigated, searched, monetized, and enjoyed if there is an understanding of each individual scene. This Inside The NBA implementation with Turner is a terrific example of that, and we are looking forward to other announcements with Turner in the future.
P.S. Like many of the other sites we power, the metadata is generated live, while the shows are being aired, so it is published to nba.com and available within minutes after each show's conclusion, without any video editing. Is that true for your content?