Posted by Patrick Donovan on Wed, Feb 24, 2010 @ 03:59 PM
Sports Illustrated has utilized Gotuit for the past three years, to power multiple FilmRoomsTM for the NFL Draft, NBA Draft, College Football previews and more.
This week, we went live with our latest initiative with Sports Illustrated - processing The Dan Patrick Show. The Dan Patrick Show is a daily, three-hour sports talk show broadcast on DirecTV, and Sports Illustrated has the broadband rights to show highlights on http://www.si.com/ and http://www.danpatrick.com/ (an SI.com and CNN digital network site) after the show.
What makes this so significant is that SI integrated the Gotuit Video Metadata Management System with its own internal content management system and video workflow. This allows Sports Illustrated to use Gotuit's patented technology to identify each individual scene from the source content and author rich, structured metadata to be used for display, video search, and video advertising purposes. The metadata-defined scenes are then ingested into SI's internal system for publishing to their destination sites within minutes of the broadcast being completed.
Here is a sample from Dan's recent interview with Amar'e Stoudemire:
SI now has the ability to package, present, search, and monetize Dan Patrick content down to individual topics, players, teams, and guests due to Gotuit's structured, premium metadata. It is a terrific example of the flexibility of the Gotuit system and the openness of our APIs to allow for a direct integration into a customer's existing video workflow.
The Currency of Internet Video
Learn more about how Gotuit's metadata can unleash your video's full potential.
Download this free whitepaper.
Posted by Patrick Donovan on Thu, Feb 18, 2010 @ 09:12 AM
Thanks to Brian Deitte and the rest of the folks over at Brightcove for putting together the first Boston Brightcove Developers meetup last night. We were invited to speak and gave an overview of Gotuit and our integration with Brightcove. Specifically, we showed how video stored in Brightcove could be enabled with Gotuit's rich, scene-level metadata to improve the presentation, navigation, advertising performance, and monetization of source content. We also demonstrated our work with our latest customer - Turner Sports and Inside the NBA.
The other presentations were excellent. ScanScout gave an overview of how their advertising platform works with Brightcove, and two presenters from Brightcove showed how to enable VAST advertising and how to enable "long-form ad cuepoints". Thanks also to ScanScout for hosting the event.
If you are a Brightcove customer, or Alliance partner, I encourage you to attend these meetups in the future to get a first hand view of the latest and greatest capabilities, meet some great people, and share ideas with others in the Brightcove ecosystem.
Posted by Patrick Donovan on Mon, Feb 15, 2010 @ 04:45 PM
Last week, we were thrilled to announce our latest customer - Turner Sports. For those of you not aware of the scope of Turner's reach, according to the latest ComScore press release, U.S. visitors to Turner properties watched over 366 million videos in Dec 2009, putting them #7 overall.
Similar to our work with ESPN, WWE and others, Turner is using Gotuit's patented Video Metadata Management System to unleash their original source video. They chose to start with Inside the NBA, the Emmy winning program hosted by Ernie Johnson, Kenny Smith, and the incomparable Charles Barkley. The Gotuit-powered site can be seen at http://www.nba.com/insidethenba/.
To show you a sample, here is the scene where EJ, Kenny, and Charles told the audience about the site:
As a huge NBA and Charles Barkley fan, this is my personal favorite out of all of the sites we have ever powered. Note how each scene with the original broadcasts are broken out with its own Title, Description and Attributes so they can be easily navigated to and watched. They look like separate clips, but in fact are accessed within the source content using Gotuit metadata.
The entire archive is organized in compelling playlists, to help convert visitors to viewers. Love the Celtics (like me)? There is a playlist for just Celtics' related scenes (along with one for each other NBA team). Want to just see the Game Highlights? Each game is broken out including this weekend's NBA All Star Game. How about you coaches out there who want to hear what NBA coaches say in the huddle to their players? Check out Inside Trax. (I am happy to hear that they often say the same things I say to the 4th and 5th graders I coach.)
Or, how about just Charles' Best Moments? To make it easy for you to watch it, here is an embedded player of just that playlist:
The point is that no matter what the source content, it can be better presented, navigated, searched, monetized, and enjoyed if there is an understanding of each individual scene. This Inside The NBA implementation with Turner is a terrific example of that, and we are looking forward to other announcements with Turner in the future.
P.S. Like many of the other sites we power, the metadata is generated live, while the shows are being aired, so it is published to nba.com and available within minutes after each show's conclusion, without any video editing. Is that true for your content?
Posted by Patrick Donovan on Tue, Feb 02, 2010 @ 02:32 PM
World Wrestling Entertainment’s Smash-Ups site has just been updated with highlights from Friday Night Smackdown and Monday Night RAW, featuring the return of Brett “The Hitman” Hart.
Here’s a quick sample smash-up of “The Hitman”.
Visitors to WWE Smash-Ups, powered by Gotuit, can access WWE’s huge library of video content and get directly to their favorite Superstars or Divas using Gotuit’s premium, scene-based metadata. It’s simple to create cool remixes / smash-ups and share them with your friends. Check it out here!