Posted by Patrick Donovan on Tue, Jul 14, 2009 @ 02:30 PM
Looking to cool off in the middle of summer? Check out Season Three of HISTORY’S Ice Road Truckers on Sundays at 9pm. This is HISTORY’S #1 rated series, and this season is its most dangerous yet. The drivers face fearsome storms, temperamental equipment, treacherous roads, and the pressure to deliver their loads 250 miles north of the Arctic Circle in Alaska.
To go along with the linear broadcast, HISTORY chose Gotuit to deliver Ice Road Truckers Video Mash-Ups, an interactive broadband video site where fans can define their favorite scenes and mix them together into a video mash-up that they can share with the community. The Most Recent, Top Rated, and Most Viewed mash-ups are presented for fans to quickly get to the library of mash-ups. Full video search is also available.
HISTORY’S #1 Series, Ice Road Truckers
Here is the page where you can easily create your own video mash-up. In addition to the full archive from Season One and Season Two, each week new content is added from Season Three. The video is easy to navigate and discover, with folders such as Driver, Accidents, Weather, Expletives, Rivalries, and more.
This season also has the first female driver, Lisa. Check out this Mash-Up made by one of her many fans showing just some of her highlights:
Ice Road Truckers Video Mash-Ups is another great example of how to extend your relationship with your audience, allowing them to interact with your video library in a way that supports your brand and drives deeper audience engagement.
Posted by Patrick Donovan on Wed, Jul 01, 2009 @ 12:52 PM
Our office is now located at the brand-new TradeCenter 128 building directly fronting Route 128 and Interstate 95 in Woburn, MA. The new mailing address is 400 TradeCenter, Suite 3890, Woburn, MA 01801. Our phone and fax numbers remain the same. Drop by if you are in the area!