Helping Major League Soccer Go Viral with the New York Times
Posted by Patrick Donovan on Wed, Oct 29, 2008 @ 10:23 AM
We have been powering Major League Soccer’s QuickKicks video portal for the past three seasons. Using our premium, scene-based metadata viewers can choose any game, and then watch playlists of just the Highlights, Goals, Saves, Set Pieces, Best Runs and player spotlights from each team. Any scene can be directly linked to, or embedded using the metadata.More and more, soccer fans are using the site to get the best moments of the games to insert in their blogs - which is exactly the kind of viral sharing that helps to drive more traffic for MLS.
For example, check out this post by Jack Bell in the New York Times last week, in their soccer blog called Goal. It talks about an unbelievable goal by the Danny Ceperos, the goalkeeper for the New York Red Bulls, to help power their 3-1 win against Columbus, and uses the Gotuit embedded video player to show readers that exact play.
The same highlight was grabbed by Ives Galarcep, another soccer blogger here. Note that after watching the highlight, viewers can choose to watch more scenes from the game video, which brings them back to the QuickKicks portal in the context of that scene.
Driving more visit traffic is just one of the major benefits of having rich, scene-based metadata. To learn more about how to unleash the full value of a video library using video metadata, read our latest whitepapers.