Check Out Gotuit at Digital Hollywood Spring 2009
Posted by Patrick Donovan on Thu, Apr 30, 2009 @ 09:32 AM
Going to Digital Hollywood next week? Gotuit will be attending and will participate on a panel. Gotuit CEO Mark Pascarella will speak on Thursday at “Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World”.
Thursday, May 7th - 2:15PM
Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World: As “on demand” video programming becomes widely accessible via numerous platforms and players, rich video metadata is being used to enable consumers to personalize their viewing experience, tailored to their interests and viewing environment. As a result, while consumers were once limited to viewing programs from beginning to end, they can now engage in video “snacking”, “playlisting”, “remixing” and “sharing”. At the same time, rich video metadata is offering content producers and distributors new ways to present and organize the program assets, thereby creating new revenue streams with the opportunity for higher CPM, metadata driven, contextual advertising. As technology, content and advertising companies now work together to unleash the power generated by rich video metadata, the consumer will be in the driver’s seat, watching video when they want and how they want.
The panel is being moderated by Bill Niemeyer, New Video Strategist & Tactician, billniemeyer.tv, Moderator
The full list of panel attendees is:
- Tim Napoleon, Chief Strategist, Media and Entertainment, Akamai Technologies
- Mark Pascarella, President & CEO, Gotuit
- Tom Boland, Director, Interactive Marketing, World Wrestling Entertainment
- Josh Kline, President & CEO, Secure Path
- Gianluca Ferremi, VP Sales and Marketing, 3RDI
- Deepak Srinivasan, Vice President, Business Development, Nokeena Networks
- Jonathan Steinsapir, Associate, Kinsella, Weitzman, Iser, Kump & Aldisert, LLP (KWIKA)
- Bill Niemeyer, New Video Strategist & Tactician, billniemeyer.tv, Moderator
This should be a great show. Drop us a line if you would like to get together and we hope to see you there!