Going to Digital Hollywood next week?  Gotuit will be there in force, with a booth (#45) and a presence on two different panels.  Gotuit CEO Mark Pascarella will first speak on Wednesday at “The Television and the PC-Mobile: Technology and Content that Bridge the Digital Consumer Experience” and then on Thursday at “Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World”.

Wednesday, October 29^th - 3:50PM

“The Television and the PC-Mobile: Technology and Content that Bridge the Digital Consumer Experience”: The combination of the TV, the set-top, the broadband connection and digital video recorder is breaking down the barriers of TV viewing experience. Every player in the entertainment and technology food chain - from content owner to middleware and headend operator, to the subscriber service provider and finally to the CE manufacturer, all play an equally key role. The idea that consumers might use a TV, demanding personal and enhanced video services, as they do a computer has arrived - and it is our job to make the future happen today. In the near future, viewers might be watching a football game and at the same time, on a second window on the TV, that viewer might also be shopping for tank-tops or buying snacks from the supermarket. That viewer might be taping a show, watching a movie and doing research for a term paper on the web at the same time. The TV set will serve as gateway to entertainment and information as sure as the computer opens the door to a world of information. TV, interactive TV, IPTV, PVR, broadband based TV, there will likely be as many ways to describe the way consumers will use and access content and programming as there are companies supplying the options. In this session we will explore that coming future.

The panel is being moderated by Allison Dollar, CEO, ITV Alliance.

The full list of panel attendees is:

-          Mark Pascarella, President & CEO, Gotuit

-          Braxton Jarratt, CEO, Clearleap

-          David Jensen, Partner, IBM Global Business Services

-          Marc Scarpa, CEO, SimplyNew

-          Robert C. Raciti, Ph.D., Senior Vice President, industry advisor, GE Commercial Finance

-          Colin Stiles, EVP, Sales & Marketing, Monsoon Multimedia Inc.

-          Allison Dollar, CEO, ITV Alliance, Moderator

Thursday, October 30^th - 2:15PM

“Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World”: As “on demand” video programming becomes widely accessible via numerous platforms and players, rich video metadata is being used to enable consumers to personalize their viewing experience, tailored to their interests and viewing environment. As a result, while consumers were once limited to viewing programs from beginning to end, they can now engage in video “snacking”, “playlisting”, “remixing” and “sharing”. At the same time, rich video metadata is offering content producers and distributors new ways to present and organize the program assets, thereby creating new revenue streams with the opportunity for higher CPM, metadata driven, contextual advertising. As technology, content and advertising companies now work together to unleash the power generated by rich video metadata, the consumer will be in the driver’s seat, watching video when they want and how they want.

The panel is being moderated by Larry Gerbrandt, Principal, Media Valuation Partners.

The full list of panel attendees is:

-          Mark Pascarella, President & CEO, Gotuit

-          Ron Berryman, Senior Vice President, GM - FOX Stations Group, Fox Interactive Media

-          Eyal Hertzog, founder and chief creative officer, Metacafe

-          Josh Kline, President & CEO, Secure Path Technology

-          Gary Baker, Founder and CEO, ClipBlast!

-          Larry Gerbrandt, Principal, Media Valuation Partners, Moderator

This should be a great show. Hope to see you at our booth!

Next Wednesday September 17^th, Gotuit CEO Mark Pascarella will speak on the Massachusetts Innovation and Technology Exchange (MITX) panel “The Ins and Outs of Making Money from Online Video”. The panel is being moderated by Will Richmond, Editor/Publisher of VideoNuze and will be held at Fidelity Investments, 245 Summer Street, 14th Floor, Boston MA from 6pm to 8pm. 

Here is the panel description from MITX:

“The Ins and Outs of Making Money from Online Video”
Ok, so your online video site is up and running, or maybe you’re still planning its launch. Your attention quickly turns to the most urgent question of all: how can you - or your clients - actually make money from your efforts? Should you use advertising? Subscriptions? Corporate sponsorships? Or maybe just use the video for enhanced customer relations or branding to fuel other revenue streams? The choices are many. Since it’s still so early in the online video market’s evolution, data and best practices can be hard to find. In this timely panel discussion, you’ll learn from experts about today’s best practices in monetization, hear about concrete examples that are working, and gather valuable data.

During the discussion, the following questions will be answered:

• How are publishers, brands, media companies and agencies successfully making money with online video today?
• What criteria should you use to evaluate each revenue model’s merits?
• What are the pros and cons of each approach?
• What tools are available to capitalize on each approach?
• Who are some of the key partners to know about?
• What are the upcoming trends to be aware of?
• Where can you go to find useful data?

 The full list of panel attendees is:

• Mark Pascarella, President & CEO, Gotuit
• David Carson, Co-CEO & Co-Founder, Husky Media
• Keith Johnston, SVP of Integrated Production, Mullen
• Waikit Lau, CEO, ScanScout
• Will Richmond, Editor/Publisher, VideoNuze (Moderator).

 It’s a great topic, and one that we are excited to be invited to contribute to.  Hope you can make it.

If you missed us at Building Blocks last week, get over to the inaugural Akamai Global Customer Conference next week in Boston. The show is being held at The Boston Renaissance Waterfront Hotel, from August 18-20.

We will be set up in the Partner Pavilion where you can see demonstrations of our very latest technology, including our recent integration with Move Networks, plus our President & CEO Mark Pascarella will also be speaking on a panel.

The panel is: “The Syndicated Video Economy—Reality or Hype?” on Tuesday, August 19^th @ 2pm, and is being moderated by Will Richmond, President & Founder of Broadband Directions and publisher of the VideoNuze broadband video news and analysis service.

Here is the panel description from Akamai:
Executives from leading media and entertainment companies will discuss the best way to package and monetize video assets. Which strategies are most likely to prevail?

The panel roster includes:

· Will Richmond, President & Founder - Broadband Directions (Moderator)

· Mark Pascarella, President & CEO - Gotuit

· Eyal Hertzog, Founder & Chief Creative Officer - Metacafe

· Nick Rockwell, CTO - MTV Digital Networks

· Peter Scott, Executive Director of Digital Partnerships - Turner Sports

It should be a great discussion and a terrific event. Hope to see you there.

If you are interested in hearing our perspective on metadata and how it vastly improves a publisher’s ability to monetize their content, you are in luck.

Gotuit’s President & CEO Mark Pascarella will speak at the Digital Hollywood - Building Blocks 2008 conference next week in San Jose, CA. He will be on the panel: “Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World” on Thursday, August 7^th at 2:15pm.

Here is the panel description from Digital Hollywood:
As “on demand” video programming becomes widely accessible via numerous platforms and players, rich video metadata is being used to enable consumers to personalize their viewing experience, tailored to their interests and viewing environment. As a result, while consumers were once limited to viewing programs from beginning to end, they can now engage in video “snacking”, “playlisting”, “remixing” and “sharing”. At the same time, rich video metadata is offering content producers and distributors new ways to present and organize the program assets, thereby creating new revenue streams with the opportunity for higher CPM, metadata driven, contextual advertising. As technology, content and advertising companies now work together to unleash the power generated by rich video metadata, the consumer will be in the driver’s seat, watching video when they want and how they want.

The full panel roster includes:

· Shelly Palmer, Managing Partner, Advanced Media Ventures Group LLC (Moderator)

· Greg Smith, CTO, Move Networks

· Mark Pascarella, President & CEO, Gotuit

· Thanasis Iatrou, President & CEO, Media Excel

· Chase Norlin, CEO, Pixsy

· Josh Kline, President & CEO, Secure Path Technology

· Tim Hanlon, Executive Vice President, Denuo - A Publicis Groupe Company

We have been invited to speak at a number of other conferences and events this fall, check back here for updates.