Woburn, MA - September 24, 2007 – Fox Reality Channel, the only all-reality, all-the-time network, has selected Gotuit, a leader in video navigation and search technology, to power its interactive broadband video destination for The Fox Reality Channel Really Awards 2007 show. Fans can visit http://really.foxreality.com/reallyawards/ now to watch last year's awards ceremony and this year will be able to vote for their Most Memorable Reality TV Star for 2007. The award-winner will be announced during the premiere of the Fox Reality Channel Really Awards 2007 October 13 at 10p ET/PT. After airing, all the awards show ceremony including exclusive red carpet footage, will be indexed and available on the site.
Fox Reality Channel has the first and only award program celebrating reality TV with categories ranging from Best Reality Show to Best Villain. Fox Reality Channel is using Gotuit's patented technology to deliver a new level of user interaction, discovery and search to the program's companion broadband site. Gotuit metadata allows fans to navigate directly to their favorite award category, character, presenter, musician, or other segment of the programs.
"The Fox Reality Channel Really Awards 2007 is the capstone of our leadership in the reality TV category and we were looking for a more engaging presentation on our broadband site," said Ed Skolarus, Fox Reality's Vice President of Business & Operations. "Gotuit's ability to allow the viewer to instantly access the video segment they are most interested in, while keeping the context of the linear broadcast, makes it a more personalized, interactive experience that will delight our fans. It is a terrific way to connect the linear broadcast with an on-demand video destination."
"Fox Reality quickly recognized how enhanced video navigation and discovery is ideal for reality TV and award show programming," said Mark Pascarella, CEO of Gotuit. "Having playlists devoted to the major award categories, characters, presenters, et cetera, allows the viewer to choose how they want to watch the video. The result is a more engaged audience that will spend more time watching video and sharing the best segments across the web."