History™ and History HD™ are the leading destinations for revealing, award-winning, original non-fiction series and event-driven specials that connects history with viewers in an informative, immersive, and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military, technology, natural history, pop culture, and contemporary history. HISTORY’s #1 rated program is Ice Road Truckers.

Working with Gotuit, they launched Ice Road Truckers Video Mash-ups where viewers can:

• access the best scenes from Season One, Season Two and weekly updates from the new Season Three to create their mash-ups,
• further edit those scenes down to smaller segments to include in their mash-up, add graphics and audio beds,
• share, link, embed and rate mash-ups, with authors of the top rated remixes are eligible to win official Ice Road Trucker prizes.

"Fans of Ice Road Truckers can now find the most dangerous, funny, interesting, and enjoyable moments from the entire archive and mix them together into their own personal highlight reel. This enhances the overall experience for our top-rated series and deepens the audience’s engagement with the program and brand,” said Nancy Dubuc, EVP/GM, HISTORY.

The site leverages premium video metadata to present the Ice Road Trucker video in a variety of categories, such as Drivers, Rivalries, and Accidents, making it easy for viewers to navigate to their favorite video. The Gotuit-powered video search allows users to easily search inside each episode and across the archive to find their favorite segments. Visitors can also access direct links and embed codes to share their favorite scenes and mash-ups.

HISTORY is using Gotuit's patented technology to optimize their broadband video library, by making the content easier to find, more enjoyable to watch, more motivating to share, and more valuable to monetize.