Sports Illustrated has extensively used Gotuit for the past three years to power multiple FilmRooms™ – advanced video portals with superior video navigation and search capabilities. The goal is to enhance SI’s award winning editorial and photographic content with video products that let the viewer personalize their video experience.
Each year, a popular FilmRoom is the one for the NFL Draft. Visitors can access collegiate football player video footage via multiple methods. Fans can use the By Player view to easily access an alphabetical list of the players. The By College view displays all the draft prospects from each college or university. The By Position view can be used for fans interested in figuring out who the top quarterbacks, cornerbacks, or other positions are in this year’s draft. Finally, the Mock Draft view shows the current mock draft projections by SI’s Don Banks.
Once the draft is complete, two new playlists – Actual Draft, and by NFL Team – are published to allow fans to quickly and easily see where their favorite players were taken, and who their favorite team selected. Fans can also share direct links or embed the video in their own sites and blogs.
Sports Illustrated has delivered multiple Gotuit-powered FilmRooms dating back to 2007, including NBA Draft, NFL Draft, NCAA Heisman Watch, College Football's Greatest Rivalries, NCAA Basketball Preview, and more.
With FilmRoom, rather than force a pre-roll before every video, SI uses Gotuit's flexible ad logic to determine when to display an ad - giving the user the freedom to search and navigate through the entire video library. Ads only appear when scheduled, and can be targeted for specific content.
