Turner Sports, a division of Turner Broadcasting System, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS and TNT, Turner Sports' line-up includes NASCAR and NASCAR.com, the NBA, Major League Baseball, professional golf, PGATOUR.com and PGA.com.

Working with Gotuit, they launched Inside the NBA found on NBA.com. Inside the NBA is the five-time Emmy Award-winning postgame show for NBA on TNT broadcasts. They are using Gotuit to unleash the full value of each Inside the NBA by delivering a superior user experience through compelling playlists such as Full Episodes, Best Of, By Team, Game Highlights, EJ's Neat-O Stat of the Night, and Inside Trax.

Turner and the NBA also launched another Gotuit-powered site called NBA Playoffs Highlight Reel, Presented by Starbucks, for the 2010 NBA Playoffs.  This site has the best highlights from each of the 2010 NBA playoff games starting in the second round. The video highlights are being identified from the full game video using Gotuit metadata. The highlights are packaged in several ways to help the viewers quickly and easily find just what they want to watch. There are playlist for each game, team, and individual player. Blocks, dunks, three pointers, big shots, and steals are also identified using metadata and presented in their own playlists. The goal of the site is to encourage viewers to share their favorites on Facebook or via email to their friends. 

The other major part of Gotuit's work with Turner is the integration with FreeWheel.  Gotuit premium metadata is also used to define all the advertising inventory for both sites.  The NBA Playoffs Highlight Reel site is sponsored by Starbucks, and the video advertising and companion banner advertising are all served by FreeWheel. The combination of Gotuit with FreeWheel creates a powerful ability to target video advertising based on metadata.

Using Gotuit's turnkey services, each on-air broadcast is captured, encoded, and published to NBA.com along with Gotuit's patented, scene-level metadata. The Gotuit Plug-In is used to deliver the unique viewing experience that includes scene-by- scene navigation, related videos, video search, and easy sharing.

Inside The NBA can be found at http://www.nba.com/insidethenba/.